Mothermoon™: Setting a New Standard for Postpartum Care
The unlikely career lesson behind a new postpartum planning system.
For many women, the postpartum period is treated as something to endure—a life-altering season approached with little regard for her, instead of a rite of passage that is honored.
Mothermoon™ was created because that approach fails women.
How the Idea Began: A Global Standard, Not a Luxury
I was born in Taiwan, where caring for mothers after birth is not considered indulgent or optional—it is expected.
In our culture, a tradition known as zuo yue-zi, or “sitting the month,” centers the mother for forty days. Meals are warming and restorative. Physical strain is minimized. A postpartum nanny or family members manage the household.
The goal is simple: allow the woman to heal.
When I later lived in Vancouver, I saw the same prioritization repeated across the Pacific Ocean. Women in our community flew relatives or hired help in. Others returned home for those first weeks.
So when I began contemplating motherhood in the United States, I assumed I would encounter similar structures—especially in this day and age.
Instead, I found registries, baby showers, and endless opinions about infant gear, paired with remarkably little conversation about what happens to the mother once the baby arrives. The culture was entirely focused on the child, with little to no attention to the mother.
I knew I deserved better. And I knew I couldn’t possibly be the only one who felt this way.
If you want the full backstory on how Mother First came to be, click here.
The Stories that Made the Idea Impossible to Ignore
I had my theory, and soon I found my proof. They came pouring in from everywhere.
In person, whenever I shared that I was building a platform for sharing postpartum practices around the world to prioritize the mother, women’s pupils dilated.
Regardless of their age or whether they had children themselves, they all had a story to tell—either their own from thirty years ago or three, or a relative’s: “My sister just had a baby and she is going through that right now!”
Online, I interviewed women via the Mother First Survey and stories came in one by one.
Across age, race, occupation, and location, women shared how they were blindsided by how difficult the postpartum experience was. If they had known, they would have allocated more resources to themselves and known how to communicate their needs to loved ones more clearly.
Then, most unexpectedly, came my own mother’s story—one I had never heard before.
When she gave birth to my older brother many moons ago, she had her zuo yue-zi in Taiwan. According to tradition, she did it at her mother-in-law’s house instead of her own mother’s.
She shared how hungry she was because she did not enjoy the food my paternal grandmother cooked, and how she couldn’t express it properly because it was considered impolite to say so to one’s mother-in-law. To this day, she remembers the hunger she felt.
It all became clear to me: the issue was not a lack of intelligence or effort from these women. It was a lack of infrastructure—and a culture that tended to silence women, even when it meant expressing what they needed during a vulnerable time.
We don’t need more scattered advice; we need better systems and a cultural shift.
Why I Knew I Was the One to Build This
My background gave me a unique lens, not just culturally, but professionally.
And it is not what one might expect.
I spent many years in New York as a luxury fashion merchandiser. My role was to act as the central hub for all departments related to the merchandise being sold.
From marketing teams to sales associates, whenever someone needed information about a product, they came to the merchandiser.
I gathered details from the design and production departments, synthesized them with market trends, and created in-depth centralized product training guides, season after season. Instead of emails from different departments about various products, teams referred to the guide.
When I planned my wedding, I created a similarly detailed guide, assuming that was standard.
To my surprise, my wedding coordinator said she had “never seen anything like this before.”
Not surprisingly, the event unfolded exactly as intended, with little back-and-forth between me and my vendors, even though I was on the opposite coast.
When I later started my own business, I did the same thing: creating in-depth creative guidelines to share with web designers, photographers, and social media collaborators.
As a result, everyone knew what to do with minimal ongoing input from me.
And whenever something deviated from the guidelines, I pointed to the reference. In a way, it made things feel less personal and more objective, simply because the expectations were documented.
My entire career has been about creating centralized documents and “go-to” guides for complex teams to stay aligned around one clear vision—a skill I had taken for granted and didn’t realize could extend far beyond creative fields.
And I used that skill to create Mothermoon™, where I walk women step by step through clarifying their postpartum vision, creating a centralized plan, documenting and communicating it clearly to everyone involved.
Because postpartum is—and should be—a team effort. No one should have to carry the weight of it all alone.
What Exactly is Mothermoon™
Mothermoon™ is a self-study experience designed to bring structured support to your postpartum.
It exists for women who refuse to improvise one of the most physically and emotionally demanding transitions of their lives.
Rather than waiting until exhaustion sets in, Mothermoon™ guides mothers through building a postpartum plan in advance: one that clarifies priorities, documents needs, and aligns everyone involved with a centralized document.
Inside Mothermoon™, women work through:
The Five Gates: A step-by-step framework for shaping a postpartum vision and translating it into practical, adaptable plans.
Personalizable Notion Dashboard: A single, editable home for preferences, resources, boundaries, schedules, and support systems, designed to be shared with partners, family, or hired help.
Communication tools and prompts: To make expectations explicit, conversations easier, and requests for support feel prepared rather than improvised.
Mothermoon™ treats postpartum the same way successful teams treat complex projects: with foresight, documentation, and a clear point of reference.
Looking Ahead and Setting the New Standard
My hope is that planning for one’s Mothermoon™ becomes as ordinary as planning a honeymoon.
We don’t expect a honeymoon to appear magically once the wedding ends. So why do we expect a restful postpartum to just happen? It doesn’t. You plan for it.
Ready to set the new standard for postpartum care for yourself?
