Motherhood needs a rebrand.
Too many opinions. Too many shoulds.
Mother First brings knowledge and clarity to your postpartum journey—so you can step into motherhood on your terms.
Your postpartum experience should reflect your needs, not someone else’s shoulds.
Discover global traditions, expert insights, and lived stories from mothers and professionals worldwide that put you first.
Bengkung
A Malaysian tradition where new mothers are wrapped in a long cotton cloth, offering gentle compression that supports muscle, ligament, and core healing during postpartum recovery.
La Cerrada
A postpartum ritual practiced across Latin America, where mothers are massaged and wrapped with rebozos to mark the end of pregnancy and honor the transition into motherhood.
Zuo yue zi
A millennia-old tradition rooted in Traditional Chinese Medicine, where new mothers spend the first 40 days postpartum resting, avoiding strenuous activity, and nourishing themselves with warm, restorative meals.
What We Value
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Prioritize the Mother
We center the woman—not the baby—in every conversation about motherhood, honoring her physical, emotional, and spiritual wellbeing as essential, not optional.
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Honor Global Wisdom
We draw from postpartum traditions around the world, offering modern women a cross-cultural lens for navigating the fourth trimester with clarity and confidence.
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Redefine the Norm
We challenge fragmented postpartum care by curating storytelling, resources, and tools that make new motherhood less overwhelming—and more empowering.
About the Founder
Maggie Wu founded Mother First with one revelation: in motherhood, mothers come last. She saw endless information about babies and pregnancy—but a void when it came to the fourth trimester, what she calls the Mother’s First. Mother First was created to change that.
A luxury branding expert, Maggie has built brands featured in Vogue, The New York Times, and more. She now channels that same elevated lens into rebranding what it means to be a mother—one who is well-resourced and emotionally supported.
Known for her cross-cultural perspective and editorial eye, Maggie brings storytelling to women’s wellness in a way that is both beautifully considered and deeply useful.
Having lived in Taipei, Vancouver, Los Angeles, New York, Singapore, Hong Kong, and now Las Vegas, Maggie brings a global perspective to everything she creates. When asked about the common thread across her work, the answer is simple: documenting and crafting experiences that support women’s wellbeing—mind, body, and soul.
NOT SURE WHERE TO BEGIN?