From apothecary jars… to sticky floors

If beauty is medicine, then we’ve been robbed.

I stumbled into the Pharmacy Museum in Lisbon totally unplanned, but I left in awe and inspired… and also filled with so many questions.

You should’ve seen it: delicate apothecary jars, marble counters, carved cabinetry, glass vials filled with herbs.

Healing spaces used to be beautiful.

How did pharmacies go from beautifully decorated, carefully appointed spaces to beige boxes with questionable carpets and harsh fluorescent lighting? 

When did we go from handcrafted tinctures to rattling orange plastic bottles?

From care that felt sacred… to care that feels non-existent?

Big-name stores have turned what used to be an elegant experience into a maze of chipped counters and sticky floors alongside the migraine-inducing scent of Lysol. 

Basically the design equivalent of completely giving up.

It’s no wonder so many people, new mothers included, feel unsupported, unseen, and low-key depressed.

Modern Western medicine is designed for efficiency, not humanity.

In fact, it’s so very “efficient” that all beauty has been stripped from it.

Yet research shows that beauty itself is healing. Appreciating beauty has the power to:

• Heal anxiety and depression

• Lower inflammation

• Instill sense of hope

It regulates the nervous system. It builds trust. It tells the body: you’re safe here.

Read about the Healing Power of Beauty here →

Do you believe that beauty is healing? Or do you think it’s frivolous?

Let’s bring beauty back to motherhood,

Maggie